Izzaline: Marrakech’s First Spa Tradition

In the ancient medina of Marrakech, Izzaline is remembered as one of the city’s earliest spa traditions, rooted in the original Moroccan hammams that shaped daily life. More than a place for bathing, it embodied ritual, renewal, and community—where wellness was slow, intentional, and deeply connected to the land. These early spa practices centered on READ MORE

The History of Argan Oil in Morocco

Argan oil has long been used for food, skin, hair, and healing salves. In the 20th century, its remarkable benefits drew global attention. To protect both tradition and ecosystem, women-led cooperatives emerged—supporting fair wages, literacy, and sustainable harvesting. The argan forest’s cultural practices are now internationally recognized, helping preserve both heritage and biodiversity. Ancient Roots READ MORE