The essential oil business is saturated in the U.S. and the Philippine markets. Entry points are accessible and relatively affordable to get into the market. So many people are selling essential oils, and the competition is tight for another entry. So what makes St. Michael & Company Essential Oils different? It is SIMPLE – our brand voice is SIMPLE :
- Our story has an authentic voice and persona.
- An influencer in promoting healthier alternatives to healing.
- Marketing segmentation and development efforts are focused on three segments and two geographic locations.
- Purposeful and passionate in all that we do in delivering high-quality products.
- Lessons and Continuous Learning – Learning different modalities and therapies. Be an expert in knowing how essential oils affect the human body and physiology.
- Elevate public awareness of the healing properties of essential oil. Advocate for healthy living and wellness.
St. Michael & Company is approaching its first anniversary on Dec 25th. Yes, we are in our infancy stage. Its inception began a year ago at our family reunion, where we had our strategic goal setting. In 2018, starting a company was the last thing on my mind because it would require much-needed energy, stamina, talent, resources, and, most importantly, determination to sustain it for a long time. The enormous opportunities outweighed the challenges, so we began its operation.
The question now is, what makes St. Michael & Company different from other essential oil companies? It’s SIMPLE
Story
Influencer for healthier alternatives to healing.
We aim to promote healthier healing alternatives – one person at a time. We aim to play an essential role as an influencer promoting a more holistic approach to healing cancer and other disease.
Market Segment & Development
We are investing time and energy to sift through the competition. Our niche product lines afford us a unique position in creating new market segments. This is an exciting time for our company to reach prospective customers who need our products. Our priority is to ensure high-quality products while keeping our price points reasonable and not astronomical. Our essential oil suppliers are the same suppliers our competitors use. I have also traveled extensively last year from India to Morocco to Europe to learn as much as I can about essential oils.
Our leverage allows us to provide high-quality products. We aim to make these oils accessible to people from all walks of life. We are conservatively keeping our production and marketing costs so that our customers don’t have to pay for those flashy marketing costs. We are keeping it simple.
Purposeful and Passion
Our mission is our passion, and our passion is our purpose. Staying true to our mission, be authentic, intentional, and purposeful in all we do—paying attention to the most superficial details and ensuring customer satisfaction by delivering quality and safe products. Promote safety guidelines in the use of essential oils for therapeutic purposes.
Lessons and Continuous Learning
With more than ten years of experience blending essential oils, these experiences enable us to apply what we have learned. We learn from the experts/ health care professionals. Constant feedback mechanisms allow that dialogue to listen to our customers and end users. Our efforts of continuously exploring the different modalities and therapies create opportunities to be in touch with real people needing real healthy alternatives to healing.
St. Michael & Company will improve product and brand awareness among its prospective customers and target segments. The task is to communicate essential oils’ healing properties and how they can benefit our future customers. Informing the public about safe and proper dilution can increase the therapeutic effectiveness of essential oils.
We thank our customers and supporters. We appreciate your interest in St. Michael & Company. We are looking for a more prosperous 2020.
Thank you.